Profit Baron

This is part 2 of how to get more search engine traffic which tells you helps you find find long tail keywords to get more traffic from search engines. You can read part 1 here.

There are four methods which I have tried to find long tail keywords each having their advantages and disadvantages and I will explain each of these methods along with some advantages and disadvantages so you can decide which one is the best method for you.

Method 1. Keyword Analytic and Tracking Programs

I order to use a keyword analytic/tracking programme you will need to place a few lines of code into your site, so they can recommended long-tail keywords specifically related to your website.

Having tried a few keyword analytic/tracking programmes for myself, I found several problems with the ones I used. Firstly, if the website is new they are useless as they won’t be able to provide any long tail keyword suggestions due to you not getting any traffic from the search engines. Moreover, if you are getting some search engine traffic and the site is new then you will also receive the suggestions slowly which is annoying as you can’t plan to develop content in advance which match these keywords.  Secondly, on the other side of the spectrum if you have a website which receives a considerable amount of search traffic, they give you too many suggestions and on several occasions provided far too many to implement. Moreover,  if you decide you would like to filter and select specific keywords off the lists provided be prepared to spend a considerable amount of time with these programmes as the user interface is poor which makes it really hard to group, sort and tag keywords according to your priorities. Finally, they don’t provide a search volume measure for the long tail keywords they suggest which again means you will have to spend time using a search volume analyzer to find out which long tail keywords you should prioritize.

Method 2. Monitor Internal Searches

I haven’t tracked them on Profit Baron yet to create content maybe I should although, I have used this method on other websites I own/have owned and by monitoring what keyword phrases users are searching for on your website this allows you to create create content directly related to what they are searching for.

Method 3. Analyse Your Competition

This is an awesome method because, the competitor has already done the hard part for you – finding the long tail keywords and all you need to do is discover what those are. I believe that there are only two ways they’re the only ones I know to find what your competitors keywords are which is by visiting their website and analysing it by viewing their page source to find their title, meta tags and back links. However, this approach can take a significant amount of time but the benefit is that the research is detailed and you will understand your competition in much greater detail. The other method is a faster approach and this is by using a keyword parsing tool.

Note: This method depends on your websites rank in search engines, its link profile, on-site optimisation etc to ensure that you have a better chance of ranking better than your competition in the search engines.

Method 4.  Develop Natural Long Tail Keywords

This is the easiest and simplest way to develop long tail keywords as it requires little to no research at all. This is because, all you have to do is update your website with new content regularly or more frequently by adding new pages and core keyword-friendly content. The key is frequency because, being more frequent allows you to increase your visibility in the search engines and in turn will help to increase search engine traffic.

I believe that the best cheapest way to receive high quality targeted traffic is via a search engine, and by having the amount of traffic coming from the search engine increased is great for any business. This is because, due to the increase in search engine traffic you will receive a bigger audience which could result in profits rising in the long term via sales, referrals, advertising etc.

In order to discover how to bring more search engine traffic to your website you need to understand the Long Tail theory and how to apply this theory.  If you’re not interested too lazy to read the Wikipedia link then basically long tail keywords are multi-phrase search queries which are far more targeted than a main keyword topic as they specifically are targeted to information a user is looking for. In order words, by targeting low-volume search queries rather then dominating the major ones you will receive more traffic to your website!

For instance let’s say that the main keyword is “Business” then you would have the following long tail keywords:

• How to start a business
• How to write a business plan
• The benefits of getting a business mentor

The examples listed above are what real users are searching for and by optimising your website to target these long tail keywords by creating content for them then you are likely to get far more traffic then if you ranked for “Business”.

Firstly by adopting this method, you will receive higher conversions as visitors are already likely to purchase or convert on affiliate programs or recommendations as their search was more specific to the offer you are offering.

Secondly, the monetization potential is increased because, these visitors are highly targeted which means they are more likely to click an ads or subscribe to your site etc which means your audience size has increased and allows additional product sales in the long run.

Moreover, long tail keywords are easier to rank as you are likely to face ‘weaker’ competition as the larger sites are keener on targeting the main keywords.

Finally you are going to receive more website visitors as you will have more pages indexed by the search engines and this results in increased visibility which equals search engine traffic.

In the next post I will explain how to find long tail keywords.

Update: The second part can be read here – How To Find Long Tail Keywords