It’s Not What You Publish, It’s What You Don’t

I haven’t wrote a blog post on here for a very long time and an advantage of not doing so, has provided me with the opportunity to look at other blogs and see how they are operating. From looking at other blogs there was one common theme which ran across all of them, and this common theme even extends to larger sites such as, some new organizations.

Let me explain.

Blogs and News Organizations were excluding certain specific content positions from their websites in comparison to other sites  which are viewed as its competition and this is allowing them to develop an identity.

For instance, ProfitBaron does not pump out posts which are telling you that there is a new version of Wordpress, or there’s a new employee at Facebook because, there are thousands and thousands of other sites out there that will tell you exactly the same thing.

Whilst, its virtually impossible to be completely original in every single piece of content you write because, every good blogger repeats themselves – even on purpose sometimes – because, repeating ourselves is a natural part of how our minds work with and remember ideas. However, by controlling what is content is being published then you are allowing yourself to influence how you want to be perceived.

For instance, Robert Scoble loves to post content on Silicon Valley Startups such as FlipBoard because, he’s interested in them and likes to help them out by telling everyone about them and Louis Gray loves to post content on startups as well such as Supertrackr because like Robert he’s really interested in Startups and they are both early adopters.

The above examples do not really mention who Louis and Robert are in full detail and I recommend you finding more about them but for all intended purposes of this post, that is a small part of who they are.

Remember, if you avoid publishing certain content then you are influencing how you want to be perceived and this makes huge strives in how you are perceived in your niche/industry.

One Response to “It’s Not What You Publish, It’s What You Don’t”

  1. [...] This post was mentioned on Twitter by Louis Gray and Nicholas James, LG Stream. LG Stream said: It’s Not What You Publish, It’s What You Don’t « Profit Baron http://bit.ly/9eWD63 [...]

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