The reason I’ve not been posting lately is because, I’ve been spending my time on Twitter and I felt that I didn’t have anything of value to provide you with at the time. You may call this censorship but I don’t as, I believe that it is pointless to write about something when you are not providing a new perspective on it.
This leads me to my point that what is excluded from your site is what defines it – as this will make your site different to the competition and provide it with an identity at the same time.
When relaunching Profit Baron, I decided that it was going to have a sense of direction and that it was going to be a Personal Entrepreneurial Blog. In other words it will provide you with details of my life, my business ventures as well as, provide you with posts relating to the internet and entrepreneurship. This would be the opposite of pumping out posts on the latest widget or ad network or even pumping posts loaded with affiliate links as I do not believe that this provides you with value – and if there is a time where it does provide you with value then they will be obviously discussed on Profit Baron.
Now, I’m not saying you have to be unique as it is virtually impossible to do that – every blogger will repeat themselves (and contradict themselves) however, what I am saying is by controlling what you are deciding to publish on your website you are influencing the perception of your website and thus defining your website.
So if you are an online publisher ask yourself, what are you publishing and what does that say about your website? What are you covering/not covering? How does this relate to your competition? This will allow you to decide how you want to build your site as it will help you to stop posting content on particular topics whilst providing more content on other topics and this is will help you create an identity in your niche and define your website.
Valuable thoughts and advices. I read your topic with great interest.