Profit Baron

This is part 2 of how to get more search engine traffic which tells you helps you find find long tail keywords to get more traffic from search engines. You can read part 1 here.

There are four methods which I have tried to find long tail keywords each having their advantages and disadvantages and I will explain each of these methods along with some advantages and disadvantages so you can decide which one is the best method for you.

Method 1. Keyword Analytic and Tracking Programs

I order to use a keyword analytic/tracking programme you will need to place a few lines of code into your site, so they can recommended long-tail keywords specifically related to your website.

Having tried a few keyword analytic/tracking programmes for myself, I found several problems with the ones I used. Firstly, if the website is new they are useless as they won’t be able to provide any long tail keyword suggestions due to you not getting any traffic from the search engines. Moreover, if you are getting some search engine traffic and the site is new then you will also receive the suggestions slowly which is annoying as you can’t plan to develop content in advance which match these keywords.  Secondly, on the other side of the spectrum if you have a website which receives a considerable amount of search traffic, they give you too many suggestions and on several occasions provided far too many to implement. Moreover,  if you decide you would like to filter and select specific keywords off the lists provided be prepared to spend a considerable amount of time with these programmes as the user interface is poor which makes it really hard to group, sort and tag keywords according to your priorities. Finally, they don’t provide a search volume measure for the long tail keywords they suggest which again means you will have to spend time using a search volume analyzer to find out which long tail keywords you should prioritize.

Method 2. Monitor Internal Searches

I haven’t tracked them on Profit Baron yet to create content maybe I should although, I have used this method on other websites I own/have owned and by monitoring what keyword phrases users are searching for on your website this allows you to create create content directly related to what they are searching for.

Method 3. Analyse Your Competition

This is an awesome method because, the competitor has already done the hard part for you – finding the long tail keywords and all you need to do is discover what those are. I believe that there are only two ways they’re the only ones I know to find what your competitors keywords are which is by visiting their website and analysing it by viewing their page source to find their title, meta tags and back links. However, this approach can take a significant amount of time but the benefit is that the research is detailed and you will understand your competition in much greater detail. The other method is a faster approach and this is by using a keyword parsing tool.

Note: This method depends on your websites rank in search engines, its link profile, on-site optimisation etc to ensure that you have a better chance of ranking better than your competition in the search engines.

Method 4.  Develop Natural Long Tail Keywords

This is the easiest and simplest way to develop long tail keywords as it requires little to no research at all. This is because, all you have to do is update your website with new content regularly or more frequently by adding new pages and core keyword-friendly content. The key is frequency because, being more frequent allows you to increase your visibility in the search engines and in turn will help to increase search engine traffic.

This entry was posted on Thursday, September 17th, 2009 at 10:52 AM and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.