Profit Baron

I believe that the best cheapest way to receive high quality targeted traffic is via a search engine, and by having the amount of traffic coming from the search engine increased is great for any business. This is because, due to the increase in search engine traffic you will receive a bigger audience which could result in profits rising in the long term via sales, referrals, advertising etc.

In order to discover how to bring more search engine traffic to your website you need to understand the Long Tail theory and how to apply this theory.  If you’re not interested too lazy to read the Wikipedia link then basically long tail keywords are multi-phrase search queries which are far more targeted than a main keyword topic as they specifically are targeted to information a user is looking for. In order words, by targeting low-volume search queries rather then dominating the major ones you will receive more traffic to your website!

For instance let’s say that the main keyword is “Business” then you would have the following long tail keywords:

• How to start a business
• How to write a business plan
• The benefits of getting a business mentor

The examples listed above are what real users are searching for and by optimising your website to target these long tail keywords by creating content for them then you are likely to get far more traffic then if you ranked for “Business”.

Firstly by adopting this method, you will receive higher conversions as visitors are already likely to purchase or convert on affiliate programs or recommendations as their search was more specific to the offer you are offering.

Secondly, the monetization potential is increased because, these visitors are highly targeted which means they are more likely to click an ads or subscribe to your site etc which means your audience size has increased and allows additional product sales in the long run.

Moreover, long tail keywords are easier to rank as you are likely to face ‘weaker’ competition as the larger sites are keener on targeting the main keywords.

Finally you are going to receive more website visitors as you will have more pages indexed by the search engines and this results in increased visibility which equals search engine traffic.

In the next post I will explain how to find long tail keywords.

Update: The second part can be read here – How To Find Long Tail Keywords

This entry was posted on Wednesday, September 16th, 2009 at 7:27 AM and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.