Marketing company, Perfect Market has secured $15.6 million in funding from Trinity Ventures, Rustic Canyon Partners, Square 1 Bank and founding investor Idealab.

The company is a marketing service firm for publishers which specializes in “lighting up” underutilized content and creating additional revenue from these assets.

The funding will be used for company operations and to further product development initiatives. The funding sees Larry Orr of Trinity Ventures and Nate Redmond of Rustic Canyon Partners joining the company’s board of directors.

If you enjoyed this post, make sure you subscribe to my RSS feed!