In attempt to block Microsoft’s takeover of Yahoo which is now seeming inevitable since News Corp are looking to team up with Microsoft, Yahoo has decided to run a two-week-long trial of Google’s AdSense for Search (here). However, Yahoo are eager to point out that the trial will not necessarily blossom into a long-term relationship with Google.

The trial will see Google placing ads alongside 3% of Yahoo’s search result pages in the US with the intention to “exploring strategic alternatives to maximize stockholder value” with the idea that Yahoo are attempting to convince their shareholders that a Microsoft merger isn’t the way forward even if it does mean Google taking over its advertising on its search engine.

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