Today, I decided I should get using AuctionAds again and to my surprise I arrived with some news without even contacting any of my sources :).

This is because, AuctionAds is now part of ShoppingAds that will serve both CPA ads provided by eBay and CPC ads provided other shopping comparison engine partners. Existing AuctionAds users the only change they will see is the “Ads By AuctionAds” displayed on your ads will change to “Ads By ShoppingAds” as well as, ShoppingAds introducing the Premium Publisher option.

You can see the official announce by MediaWhiz here: http://blog.mediawhiz.com/2008/01/08/auctionads-moves-to-shoppingads/

This is a smart move by MediaWhizin my opinion and one which should benefit them, after paying ShoeMoney such a large fee for the 90% of AuctionAds (since they invested on the startup and owned 10% initially).

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