Today, the Federal Trade Commission (FTC) approved Googles $3.1 Billion acquisition of DoubleClick. This ruling was necessary to allay fears the merger may pose a risk to competition.Now, its been cleared in Australia earlier this year before anywhere else approved it and the US, the attention now turns to the European Commission (EC). This is because, Google can’t close the acquisition until it gets Europe’s approval since both companies have extensive operations in Europe.

Google made sure that they pointed to its rivals and their recent big deals to suggest that there is no need for anti-trust action. Google mentioned Yahoo’s acquisition of Right Media and Microsoft’s $6 billion acquisition of aQuantive and AdECN Inc.

It seems Google have been given the Christmas present they were looking for. Whats your thoughts?

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