I’ve noticed that people are buying paid forum posts even more recently. So I’ve decided to sum up if paid forum posting is actually really worth it, especially as recently a forum boosting company sold for $8,500 and it was only a few months old.

Basically paid forum posting is where the forum owner pays a third party to post on his forum

Forums owners do this because, one of the hardest hurdles to overcome for a new forum owner is getting those initial visitors to sign up. This is because forums are attractive only when they are a thriving community such as DigitalPoint, Namepros, DNForum are to webmasters. So when a potential member comes to your forum and sees that there is no activity in comparison to much larger forums then they usually leave before even giving it half a chance. This is where someone spotted a gap in the market to offer paid forum posting to make the forum seem active during your advertising campaign which may lead visitors to register more quickly.

As well as, this forum owners use paid posting services to make their forums valuable because, unlike website forums are largely based on its numbers. 

The 10-12 months revenue formula for selling a site doesn’t apply to forums since they are selling for 24-36 months revenue based on little more than posting numbers.

However, considering the fact that an active forum should increase your % of registrations to your forum you have to make sure your not using a paid posting company that’s saying the posting can take upto 3 months in its small print.  This would be effective if you drive tons of traffic and at the same time the forum boosting company does your required then this would actually work as people will look and see that’s its a thriving community and they are going to be part of it but when paid posters are posting 1 post a day over the period of 3 months then really its not going to work at all. As well as this, there is the problem that after the job is complete the posters usually do not revisit or post on your forum again. You expected that though, and you only wanted to use the initial paid posting to gain registrations.

So when taking this all into consideration and the fact that what paid forum posting is actually providing you with is more members, threads and posts. Then I do not think paid posting is worth it because, its going to cost you much greater then your return so in other words your ROI is minimal to non-existent.

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